Founded in 2017, Purity Natural Beauty is a natural ethical, eco-friendly, and sustainable skincare and beauty brand. Their products represent the perfect synergy of natural plant and food resources (nature´s pharmacy). Along with the latest in cosmetic technology, they produce natural but effective products.

Purity Natural Beauty believes that humans must learn to live in harmony with nature, our planet, and everything else surrounding us. Their products are 100% waste-free and microbead-free, using only vegan, cruelty-free, and organic ingredients.

The key skincare ingredients include:

Marine Collagen – naturally derived from seaweed extract. This anti-oxidant-rich formula inhibits collagenase, the enzyme that breaks down collagen, preventing the formation of fine lines and wrinkles. The combination of marine collagen and natural fruit extracts will leave the delicate eye area looking brighter and rejuvenated.

Avocado Oil – rich in Vitamin K and antioxidants, helps control capillary leakage that causes dark and swollen eyes.

Green Tea Extract – the caffeine reduces swelling and tightens the skin around the eyes to reduce dark circles and puffiness.

The compostable label is made from post-consumer, bio-degradable eco-paper and is embedded with seeds! Plant the label in the soil and let nature take over.

Packaged in a glass and aluminium jar – 15ml.

How to Use

Gently dab onto cleansed skin under the eye. Leave the gel to soak in, do not massage in.

Ingredients